• Product Marketing Manager

    Job Locations US-NY-New York
    Posted Date 2 weeks ago(10/1/2018 2:00 PM)
    ID
    20522
    # of Openings
    1
    Category
    Data Analytics, Research & Product Operations
  • Job Description

    Job Title:      Product Marketing Manager

    Location:  New York  

     

     About This Role:

     

    The Product Marketing Manager (PMM) is responsible for driving the strategic execution of product marketing efforts for comScore's industry-leading digital audience and advertising solutions. He/She executes multi-channel marketing initiatives that drive awareness, demand and sales for key comScore products and services. He/She also collaborates closely with internal Product, Sales and Client Service teams to ensure a cohesive go-to-market approach for product launches and releases.

     

    What You'll Do:

    • Oversees the execution of multi-pronged marketing campaigns that can include PR/communications, webinars, website, events, and more.
    • Drives internal communication around product and campaign launches, milestones and analytics.
    • Supports creation of Sales materials, including pitch decks, website copy, case studies, e-mail templates, and more.
    • Develops keen understanding of digital ecosystem, including comScore's role in delivering value throughout the ecosystem.
    • Understands competitive landscape and creates competitive messaging to highlight comScore strengths and diffuse threats.

    What You'll Need:

    • Master's degree preferred
    • 4-7 years of experience in a related marketing function
    • Excellent communication skills, including both written and verbal
    • Ability to interface with senior-level employees, customers, and partners
    • Solid follow-up skills and ability to take initiative and be proactive
    • Strong multi-tasking skills, including ability to manage multiple projects and meet internal and client deadlines
    • Strong Excel and PowerPoint skills

    About comScore

    At comScore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

     

    comScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit comScore.com.

     

    EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

     

    To comply with federal law, comScore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

     

    At this time, comScore will not sponsor a new applicant for employment authorization for this position.

     

     

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