comScore, Inc

Product Marketing Manager

US-NY-New York
3 weeks ago
ID
20522
# of Openings
1
Category
Data Analytics, Research & Product Operations

Job Description

 

JOB TITLE:               MANAGER, PRODUCT MARKETING

LOCATION:              NEW YORK, NY

REPORTS TO:           VP PRODUCT MARKETING

 

 

The Manager, Product Marketing is responsible for driving the execution of product marketing efforts for comScore’s advertising solutions. He/She executes multi-platform marketing initiatives that drive awareness, adoption and sales for key comScore products and services. He/She also supports internal Product, Sales and Client Service teams as well as builds relationships with Marketing counterparts at partner organizations.
  

 ESSENTIAL DUTIES AND RESPONSIBLILITIES:

  • Oversees big-picture strategy for marketing function to ensure maximum impact.
  • Develops and leads execution of multi-pronged marketing campaigns that can include PR/communications, webinars, website, events, and more.
  • Maintains internal and external relationships to ensure comScore's objectives, messages and tactics are properly communicated and represented in the market. 
  • Manages sales enablement and training programs to ensure alignment between Sales and Marketing.
  • Builds Sales materials, including pitch decks, case studies, e-mail templates, etc. 
  • Develops keen understanding of digital ecosystem, including comScore's role in delivering value throughout the ecosystem. 
  • Understands competitive landscape and creates competitive messaging to highlight comScore strengths and diffuse threats.

QUALIFICATIONS:

  • Master's degree preferred 
  • 4-7 years of experience in a related marketing function 
  • Excellent communication skills, including both written and verbal
  • Ability to interface with senior-level employees, customers, and partners
  • Solid follow-up skills and ability to take initiative and be proactive
  • Strong multi-tasking skills, including ability to manage multiple projects and meet internal and client deadlines
  • Strong Excel and PowerPoint skills

About comScore: comScore, Inc. (OTC: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. 

 

comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com

 

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

 

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