• Director, Product Marketing- Ratings & Planning Line of Business

    Job Locations US-NY-New York
    Posted Date 1 week ago(1 week ago)
    ID
    2018-3688
    # of Openings
    1
    Category
    Marketing
  • Job Description

    Job Title: Director, Product Marketing- Ratings & Planning Business Line

    Location:  New York, NY

    comScore helps media buyers and sellers measure audiences of content and advertising across TV and digital platforms through our industry-leading syndicated solutions.  As an independent measurement leader, comScore partners with Fortune 500 clients to plan, transact, and evaluate media across platforms.  We are looking for a self-motivated marketer who can develop and execute product marketing strategies to differentiate the company’s Ratings and Planning business line in a crowed measurement marketplace.   

    Do you come from the advertising world?  Do you get excited about simplifying complex business challenges? Do you move quickly and take action on new ideas?  In this role, you will work cross-functionally with leaders across the business to own and lead the marketing strategy for one of our most important business lines. Our team is actively shaping the future of cross-platform measurement.  Want to join us?

     

    What You’ll Do:

    • Harness your strong experience with syndicated digital and TV measurement solutions from comScore and others in the space to develop marketing strategies and positioning to support commercial goals and business growth
    • Explore your passion for the industry and your ability to inspire others every day
    • Partner with leaders in sales, product management, technology, and other parts of the business to create a shared strategy and vision for success
    • Engage your deep experience in product marketing. Strategize, build and activate innovative plans, compelling product positioning, and differentiated sales materials focused on specific customer needs
    • Excel at simplifying complex concepts through creative messaging and storytelling
    • Utilize exceptional communication skills
    • Gain exposure to and work alongside executive leaders
    • Motivate a team and help them see one vision and common purpose that aligns with business needs

    What You’ll Bring:

    • 8+ years of experience in B2B Product Marketing or Marketing
    • Self-motivated individual capable of working in a fast-paced, entrepreneurial environment
    • Strong written and verbal communicator
    • Ability to work collaboratively across many teams, including senior leadership, to achieve a common goal
    • Skilled at storytelling with ability to simplify complex information
    • Innovative self-starter, not afraid to take risks or question the status quo
    • Bachelor’s degree in communications, marketing, business or related field

     

    About comScore:

    At comScore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

     

     comScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit comScore.com.

     

    EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

     

    To comply with federal law, comScore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

    *LI-JR1

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